As a football coaching consultant with a UEFA A license, I specialize in communication and leadership for football coaches. I'm committed to excellence, not mediocrity. You're in the right place if you're a professional football coach or club looking to develop winning strategies, improve football coaching development, and be hungry for success.
In 2022, I worked with the PSV Woman's first team to fine-tune their performance culture's vision. The challenge? Developing a 'clear language' to drive performance behavior. We created a visual one-page pyramid, a simple yet powerful tool that became the bedrock of their high-performance culture. See the image (it's in Dutch).
Let me give you a practical example of a rule in this Piramide. Many coaches want you to be on time. Why? Because of the respect and responsibility to other players, staff members, and the club. That makes sense. But the question is not: "if it makes sense," but if it's "the best rule." The best rule is always that it will get you the best results with minimal effort.
What is the point of "being on time" but unprepared?
If you have a staff meeting at 10.00 and one of your staff members enters the room at 9.59, they are on time. But are they also prepared?
Do you see when you create a rule "Be on time" that creates an entirely different behavior than the rule "Be prepared"? It's a minor change in terminology but with a massive effect on the expected behavior.
"Be prepared" implies being on time, it means that you have done your homework, and it will imply that you don't enter a meeting with hasty energy. Being prepared means showing up with the best possible version of yourself. Being prepared produces an entirely different behavior than being on time!
So, what culture do you want to create? A culture where people come on time or a culture where people are prepared!
It's all about finding clarity, and finding clarity is hard! But that is one of my specialties and an obsession for me.
Can you imagine the performance culture you can create when you use the best rules, principles, and values instead of the second best?
Then I can help you find clarity through focus coaching and setting ambitious goals with the OKR (Objectives and Key Results) goal-setting method. You need clarity about what you will focus on, why this is important, and how you want to reach these goals. You need everyone to start on the same page and work in the same direction.
To create or improve a high-performance culture, you must attract highly motivated and skilled football coaches and staff members, develop a top-class infrastructure, and communicate clearly. Whether you need guidance and coaching for your football coaches and staff members or leadership for a specific project, I'm here to help.
I developed the "Pitch to Win" strategy. This visual one-page format helps football coaches (and leaders/staff members) formulate their message clearly, substantiate it strongly and deliver it convincingly. Unleashing club, team, and individual potential is possible by providing messages that inspire action.
If you're interested in working with me, send me a message, and we start the conversation. You can contact me here: Contact form.